Latest use of Twitter at a High School

At the beginning of this year, I started a Twitter account for my school which I called @AustinOBrienHS. We use it to tweet out information, reminders, activities that are happening at school. Every week, we receive a few new followers. We have been impressed by the results that we have seen so far this year. We are followed by students, staff, alumni and many others.

Today, an interesting thing happened. This is definitely a sign of our digital times. We received the following direct message:

I know that this particular student is one of our student leaders, so I took the tweet seriously. Locker 442 had a large amount of flies flying in and out of it. The student who owned the locker was called down to clean and disinfect the locker…but that is not the point of this post.

There have been posts written about using Twitter in a high school (this one is by my mentor, Bill Ferriter, who inspired me to become involved on Twitter). The tweet (above) was an unexpected but extremely effective and efficient way to send a message to the school administration. The student who sent it obviously felt comfortable sending the information in that way.

This would be proof that we need to meet our students where they are and become involved in social media.

If you are looking for a great book on this topic, I would highly recommend, Communicating and Connecting With Social Media (Essentials for Principals). This is the book that inspired me to create a digital branding for our school.

I look forward to any comments.


About Derek Hatch
Principal in Edmonton, Alberta, Canada

2 Responses to Latest use of Twitter at a High School

  1. What I love about your example, Hatch, is that your school has opened a line of communication with your kids that you — and more importantly, they — have never had before.

    As simple as this particular situation may seem, the interaction is a sign of something much larger: the foundations of a communication forum with your most important stakeholders.



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